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Wisconsin Football Announces New Club With Massive NIL Implications

Big news for the Wisconsin football program.



Wisconsin Badgers Football
Wisconsin quarterback Myles Burkett (16) is shown during the first quarter of their game Saturday, September 3, 2022 at Camp Randall Stadium in Madison, Wis. Wisconsin beat Illinois State 38-0.

The Wisconsin football program is doing everything possible to continue evolving in a rapidly-changing college athletics landscape.

With NIL money playing a critical role in roster construction, providing young athletes with every opportunity to care for themselves and their families has never been more important.

That’s why The Varsity Collective was formed — to help Wisconsin fans support the Badgers.

With a full year of operation under their belt, The Varsity Collective decided it was time to take things to the next level, announcing their newest initiative, the “Camp Randall Club,” during the Luke Fickell Radio Show.

Fundamentally, the idea of the Camp Randall Club is to continue finding ways for fans to support the Wisconsin football program.

In theory, this club’s funding will allow the Athletic Department to provide the football team with the resources they need to remain competitive and compete for championships.

In return, club members will receive unique access to Coach Fickell and the program, depending on their membership tier.

Wisconsin Football Coach Luke Fickell Sees This as a Win-Win for Him and the Players.

While the main focus of the Camp Randall Club is on helping provide student-athletes with better NIL opportunities, Luke Fickell sees this as a win-win for both he and the players.

“These other opportunities get me [a chance] to also meet people, you know, and I think that’s where as we grow in this NIL world with our kids,” Fickell said on his radio show.

“I get to know some people better that they have companies and things like that, well then I can, by nature, connect some of our kids to these guys, and then that’s how some of these things can grow.

“It’s not just about, hey, throw some money in here and we’ll do whatever, but it’s like, hey, there’s some people out there that I think we could connect that and maybe have a lot of similarities, and our kids can learn from as well as you know, in the growth of all the other opportunities that they have.”

Final Thoughts 

The launch of the Camp Randall Club is a massive win for the Wisconsin football program — all you have to do is read between the lines. 

This initiative wouldn’t come to fruition unless boosters were clamoring for a way to donate directly to the Badgers football team behind the scenes. 

It doesn’t take a genius to conclude that there is plenty of money at Wisconsin’s disposal and that the Big Fish want to see their capital used towards NIL efforts, specifically for football. 

We comin’…

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Dillon Graff is a Substack Newsletter Best Selling Author and the Owner of, your go-to source for in-depth coverage of the Wisconsin Badgers. His work has been featured in top media publications like USA Today, Bleacher Report, Verbal Commits, B5Q, Saturday Blitz, and Fansided.